Player profiles and campaign history
Keep player information, product activity and campaign history in one back office. Operators can understand the relationship behind a bonus instead of seeing a promotion without context.
Retention and player value
iGaming CRM and bonus software
One player record. Every campaign.
iGaming CRM and bonus software helps an operator manage player relationships, promotional campaigns and reward programmes from one back office. It connects player profiles and campaign activity to the bonus engine, loyalty tools and the products players use.
BetLogik brings CRM, bonuses, free spins, free bets, cashback, VIP and engagement tools together on the same account, wallet and platform as sportsbook and casino. A one-time $15,000 onboarding fee applies; the $0 fixed monthly platform fee is paired with an agreed GGR share.
B2B software for licensed betting operators.
The AI agent helps the team follow bonus activity, player support and campaign reporting.
7 days
Standard configurationAfter scope, brand assets and access receive approval.
Since 2016
Building iGaming technologyOperators, retail and online on one platform.
3
Live tenant brandsKinVegas, Alibabet and x24.
Player engagement
What iGaming CRM and bonus software does
The module combines the operator’s view of the player with the tools used to create, deliver and measure promotions.
Bonus and retention work connects to affiliate software and the agent network.
Welcome and multi-deposit packages
Configure a sequence of early-deposit offers with amounts, conditions and package progress. The welcome journey can evolve across several deposits rather than ending with a single coupon code.
Free spins and free bets
Grant free spins on compatible casino games and free bets to sportsbook players. Content selection, usage conditions, expiry and allocation are configured for the programme.
Cash bonuses and reloads
Run cash bonuses, reloads and periodic rewards across the player journey. Rules for eligibility, usage and validity stay visible to the team operating the campaign.
Cashback and rakeback
Connect cashback and rakeback to brand programmes and loyalty levels. The operator defines the criteria that determine which player receives which reward.
VIP, loyalty and missions
Build VIP and loyalty levels, weekly missions and progression around the player relationship. Rewards can reflect activity in sportsbook, casino or both.
Duels, tournaments and Battle Pass
Add multiplayer challenges, tournaments, leaderboards and seasonal Battle Pass progression. XP, levels, seasons and tier rewards give players a visible reason to return.
Daily wheel and jackpots
Use daily wheel rewards and jackpot levels as recurring promotional products. Draw schedules, progress and result history remain part of the operator’s campaign environment.
Player strategy
CRM is a view of the player, not a list of messages
A useful CRM does more than store contact details. It connects campaigns with player behaviour, wallet movement and product activity so the operator can decide what belongs in the next interaction. BetLogik keeps that context in the same back office as sportsbook, casino and payments.
That distinction matters when a player receives a free bet, a cashback reward and a VIP upgrade. Each campaign touches the player account, and each effect should remain visible in transaction and campaign history. The operator can then compare what was promised with what the player received.
The same record supports retention without requiring a separate profile for each product. A player who moves between sportsbook and casino remains one relationship, which gives the CRM team a coherent view for the next campaign.
One platform
How CRM and bonuses connect to the platform
Campaigns work best when the operator can see the same player record and wallet across acquisition, retention and product activity.
One player wallet
Bonuses, cashback, bets and casino rewards are delivered against the shared player account. Wallet and transaction history remain the reference point for the player relationship.
Sportsbook and casino
Free bets meet the sportsbook, free spins meet compatible casino content, and cashback or rakeback can reflect the player’s product mix. The CRM view spans both sides of the platform.
One back office
Player profiles, segments, campaign history, promotion rules, bonus costs and operational reports sit beside payments, KYC and player management.
Affiliates and agents
Acquisition through affiliates or agents can hand over to CRM after registration. The operator keeps one player relationship while campaigns continue across the lifecycle.
Budgeting the module
Included with BetLogik vs separate costs
The CRM and bonus engine are part of the platform software. Reward funding, content and market services stay in the operator’s cost model.
| Cost area | Included with BetLogik | Separate cost |
|---|---|---|
| CRM and player profiles | Player record, campaign history, segments and back-office access | No separate software licence for the module |
| Bonus engine | Welcome and multi-deposit packages, free spins, free bets, cash bonuses, cashback, rakeback and reloads | Funded player rewards |
| Engagement tools | Duels, Battle Pass, VIP, loyalty, missions, tournaments, daily wheel and jackpots | Campaign prizes and operator-funded rewards |
| Platform model | $0 fixed monthly platform fee; agreed GGR share | Custom work outside the agreed scope |
| Gaming licence | BetLogik helps assess options in a white-label launch | Partner licence, sub-licence or the operator’s own licence; never provided by BetLogik |
| Content and services | Platform configuration and back-office connection | Game content, payment processing, marketing, taxes and compliance |
A bonus programme has two budgets: the software used to run it and the value the operator funds for players. BetLogik supplies the engine and CRM tools, while the operator decides campaign economics and eligibility.
The commercial proposal sets the agreed GGR share and any custom work. Licensing, content, payment processing and marketing remain separate from the platform fee.
Launch path
How we launch CRM and bonuses
- 01
We define the player journey
We agree acquisition, welcome, retention and VIP stages, plus the rewards that belong to each.
- 02
We configure the engine
We set bonus types, eligibility, expiry, usage rules, campaign access and the reports your team needs.
- 03
You test the campaigns
Your team checks allocation, player experience, wallet effects and reporting before approvals.
- 04
We launch the standard configuration
The standard setup is live within 7 days after approvals. Payments go live later, once the licence and payment provider are connected.
Ready before launch
- Approved campaign plan
- Brand assets and access
- Reward and eligibility rules
Custom work is planned separately. Reward funding remains with the operator, and BetLogik does not provide the gambling licence.
Bonus controls
A bonus engine built around operator rules
The bonus engine supports welcome and multi-deposit packages, free spins, free bets, cash bonuses, cashback, rakeback and reloads. The operator controls which players receive an offer and which conditions apply, including eligibility, usage, expiry and payment rules.
Engagement extends beyond the individual reward. Duels, Battle Pass, VIP, loyalty, missions, tournaments, the daily wheel and jackpots can create a programme rather than a series of isolated promotions. Campaigns can be configured for the brand, with the player journey and operating model in mind.
Visibility for the operator is essential. Campaign history, reward allocation and reporting should make it possible to review a promotion after launch, not only to publish it.
Operating control
The operator keeps control of eligibility and player policy
Bonus and CRM configuration is part of the operator’s broader player policy. The approved platform facts include KYC, reviews, roles and risk tools in the back office; responsible-gaming controls remain an operator-level responsibility where the licensed model requires them.
The team can use permissions to separate campaign creation, approval, finance review and player support. Custom rules are defined in the project scope rather than implied by a public software description.
Commercial model
How CRM and bonus software is priced
CRM, the bonus engine and retention tools are included in the wider BetLogik platform offer. An onboarding fee applies. The agreed GGR share and any custom work are set in the commercial proposal.
Player rewards, game content, payment processing, licensing, compliance, taxes and marketing remain separate costs. The platform fee funds software and configuration, not the operator’s promotional budget.
The BetLogik platform offer
The wider BetLogik platform offer
CRM, the bonus engine and retention tools are platform modules in the wider BetLogik offer. A one-time $15,000 onboarding fee applies; the fixed monthly platform fee is $0 and the GGR share is agreed in the commercial proposal.
Platform scope
- Shared player wallet and transaction history
- Sportsbook, casino and retail channels
- One back office with operator roles
- Reporting and review tools
FAQ
FAQ: iGaming CRM, bonuses and retention
Updated:
What is iGaming CRM software?
It is the operator back-office software used to understand players, manage campaigns and deliver rewards across sportsbook, casino and the player lifecycle. BetLogik combines it with the bonus engine and shared wallet.
Which bonus types are included?
The bonus engine supports welcome and multi-deposit packages, free spins, free bets, cash bonuses, cashback, rakeback and reloads, with configured eligibility, usage, expiry and payment rules.
Does the CRM include loyalty and engagement?
Yes. VIP and loyalty levels, missions, tournaments, duels, Battle Pass, the daily wheel and jackpots can be configured as part of the player programme.
Are bonuses connected to the player wallet?
Yes. Bonuses and rewards are delivered through the shared BetLogik player account, with wallet movements and transaction history available to the operator.
Can CRM and bonuses work across sportsbook and casino?
Yes. Free bets support sportsbook campaigns, free spins support compatible casino content, and cashback, rakeback or VIP rewards can reflect the player’s activity across products.
How fast can CRM and bonuses launch?
A standard configuration is live within 7 days after scope, brand assets and access are approved. Payments go live later, after the licence and payment provider are connected.
Who decides responsible-gaming rules and campaign eligibility?
Those decisions remain with the licensed operator and its approved policies. BetLogik configures roles, reviews and campaign controls in the platform, but does not become the licence holder or regulator.
What do CRM and the bonus engine cost?
They are part of the platform offer with a one-time $15,000 onboarding fee. The monthly platform charge is zero; the agreed GGR share and any custom work are set in the commercial proposal.
Your CRM programme
Let’s design the player journey
Tell us the markets, player stages, bonus types and engagement tools you want. We will reply with a launch plan and a live walkthrough of CRM and bonuses.