Pre-match and live betting
Odds for pre-match and in-play, with a wide betting market catalogue that is always updated and live prices that follow the match.
White-label sportsbook provider
White-label sportsbook software & provider
Your sportsbook. Your brand.
A white-label sportsbook is a sports betting platform that an operator runs under its own brand and domain. The provider supplies the software, odds, trading tools and back office; the operator handles players, marketing and the licence.
BetLogik is a white-label sportsbook provider for operators: pre-match and live betting, cash out, bet builder and a deep betting market catalogue, customized to your countries and your rules. A standard full configuration is live within 7 days; payments are connected afterwards, to your licence.
Building iGaming technology since 2016. Platform fully renewed.
Updated:
7 DAYS
standard full configurationPayments follow, connected to your licence.
1
wallet for everythingSportsbook, casino, agents and terminals.
100%
customizedDesign, betting markets, limits and rules are yours.
Sportsbook software
SPORTSBOOK SOFTWARE
FEATURES.
A complete betting product, renewed from the ground up: modern, fast and designed first for the phone.
Cash out
Players can settle their bet before the end of the event, on singles and multiples.
Bet builder
Combine several betting markets of the same match into one bet, priced in a single click.
Multiples and systems
Doubles, trebles, accumulators and system bets, with multi-bet boosts from the bonus engine.
Goalscorers and outrights
Player markets, goalscorers and long-term outright betting on leagues and tournaments.
Risk, margins and limits
Configurable margins, limits per player and per betting market, trading tools and BetLogik's own AI model for player activity profiling, risk flagging and assisted back-office operations.
Sportsbook API
Already run your own platform? Connect the BetLogik sportsbook through our sportsbook API: odds, markets, bet placement and settlement, on your wallet and front end.
Customized, not templated
A SPORTS BETTING PLATFORM
BUILT AROUND YOUR BUSINESS.
Every BetLogik sportsbook is configured for the operator who runs it. Nothing is a fixed template.
Your look and domain
Brand identity, colours, layout and domain are yours. Players only ever see your brand.
Your betting markets and rules
You decide sports, betting markets, limits, margins and acceptance rules for each country you operate in.
One connected platform
Add the white-label casino, agent networks, SSBT terminals, affiliates and bonuses (free bets, missions, Battle Pass) on the same player wallet.
Choosing a model
WHITE LABEL VS TURNKEY
VS BUILDING IN-HOUSE.
There are three common ways to launch a sportsbook. Each one trades speed, cost and control differently. Here is an honest comparison.
| White-label sportsbook | Turnkey sportsbook | Building in-house | |
|---|---|---|---|
| Time to first bet | Standard full configuration live within 7 days | Same software; timing depends on your licence and payment contracts | Long development before the first bet |
| Gaming licence | We help you find the most suitable licensing solution | You hold your own licence; we connect the platform to it | You apply for and certify everything yourself |
| Payment contracts | Connected after the 7 days, to your licence | Your own contracts with payment providers | You integrate every provider yourself |
| Cost shape | Initial setup fee plus revenue share | Initial setup fee plus revenue share | Upfront build cost plus a permanent engineering team |
| Control | Brand, domain, betting markets, limits and bonuses configured for you | The same control, with more operational responsibility | Full ownership of the code |
| Best for | New brands that want to reach players quickly | Operators already licensed in their target countries | Very large operators with unique needs |
For most new brands the white-label sportsbook is the practical starting point: you reach players quickly, the investment is predictable and you still decide how the product looks and behaves. At BetLogik nothing is a fixed template, so a white label does not mean a copy of somebody else's site.
If you already own a gaming licence, the same platform can run as a turnkey sportsbook connected to your licence and to your payment providers. Because everything shares one back office and one player wallet, you can move from one model to the other without changing technology.
From idea to live brand
HOW TO LAUNCH
YOUR SPORTSBOOK.
- 01
Tell us your project
Countries, target players, brand and the products you want to offer.
- 02
We configure your brand
Design, domain, sports, betting markets, limits and bonuses set up for you.
- 03
Live within 7 days
A standard full configuration is live within 7 days on the BetLogik platform.
- 04
Payments and growth
Fully integrated payments take longer, because they are connected to your licence. Then you grow with our team.
What the 7-day standard configuration includes
- Brand identity and your domain
- Sports and betting markets you want to offer
- Limits, margins and acceptance rules
- Bonuses and promotions
- Back-office access, roles and reporting
Not included in the 7 days: payment methods, which are connected afterwards to your licence and to the payment providers you choose.
FAQ
WHITE-LABEL SPORTSBOOK
PROVIDER FAQ.
What is a white-label sportsbook?+
A white-label sportsbook is a complete sports betting platform that an operator runs under its own brand and domain. The provider supplies the software, odds, risk tools and back office; the operator focuses on players and marketing.
Do you offer a sportsbook API?+
Yes. Operators with their own platform can integrate the BetLogik sportsbook through our sportsbook API, using their own wallet and front end, or take the complete white-label sportsbook under their brand.
How fast can we launch a white-label sportsbook?+
With BetLogik, a white-label sportsbook in its standard full configuration is live within 7 days. Fully integrated payments take longer, because they are connected to your licence and to the payment providers you choose.
How much does a white-label sportsbook cost?+
The BetLogik white-label sportsbook is priced with an initial setup fee plus a revenue share percentage. The exact terms depend on your countries and the products you need, so ask us for a quote.
What is the difference between a white-label and a turnkey sportsbook?+
A white-label sportsbook runs your brand on the provider's platform while we help you find a suitable licensing solution. A turnkey sportsbook is the same software connected to the licence and payment contracts you already hold.
Do I need a gaming licence for a white-label sportsbook?+
For the BetLogik sportsbook, if you already have a licence we connect the platform to it. If you do not, we help you find the most suitable licensing solution for your countries. We do not provide a gambling licence ourselves.
Which sports and betting markets are included?+
The BetLogik sportsbook covers pre-match and live betting with a wide, always-updated betting market catalogue, including bet builder, multiples and systems, goalscorers and outrights. You choose which sports and betting markets to show in each country.
Can we set our own margins and limits?+
Yes. In the BetLogik sportsbook back office you configure margins, limits per player and per betting market, and acceptance rules. BetLogik's own AI model adds player activity profiling and risk flagging for your team.
Can we add casino and retail later?+
Yes. The white-label casino, agent networks, self-service betting terminals and affiliates run on the same platform and the same player wallet as the sportsbook, so you can switch them on when you need them.
Sportsbook project
LET'S BUILD
YOUR SPORTSBOOK.
Tell us your countries and your brand. We will reply with a launch plan and a live demo of the platform.
Request a demo by email ↗