Campaigns and landing pages
Create partner campaigns and assign the landing experience that traffic is sent to. Campaign data stays connected to the affiliate, the player journey and the commercial terms in the back office.
Acquisition and partner operations
Affiliate software for iGaming operators
From click to commission.
Affiliate software tracks the links and traffic partners send to a betting or casino brand, then reports registrations, deposits and commissions. It gives the operator one place to manage campaigns, attribution and partner payouts.
BetLogik connects affiliate tracking to the same player account, sportsbook, casino and back office used by the rest of the operation. A one-time $15,000 onboarding fee applies; the $0 fixed monthly platform fee is paired with an agreed GGR share.
B2B software for licensed betting operators.
The AI agent helps the team follow campaign reporting and partner accounting work.
7 days
Standard configurationAfter scope, brand assets and access receive approval.
Since 2016
Building iGaming technologyOperators, retail and online on one platform.
3
Live tenant brandsKinVegas, Alibabet and x24.
Partner tracking
What affiliate software does
The module gives acquisition teams the identifiers, reports and review tools needed to understand partner performance and pay the right commission.
Campaign tracking connects to CRM and retention and the agent network.
Click IDs and sub-IDs
Record unique click IDs and sub-IDs so clicks can be reconciled against the exact campaign or placement. The identifiers help separate partners and creatives when several sources send traffic to one brand.
Referrers and click context
Capture the referrer, landing page and click context used in attribution. Operators can inspect the traffic source without rebuilding the tracking chain from separate tools.
Registration and first-deposit reporting
Follow the funnel from clicks to registrations, first deposits and qualified first deposits. Acquisition, finance and compliance staff can see where a partner’s activity progressed and where it stopped.
S2S postbacks
Send server-to-server notifications for events such as registration, first deposit and qualified first deposit. Delivery status and retries help partner systems stay aligned with the platform record.
CPA, revenue share and hybrid commissions
Support a fixed CPA per qualifying first deposit, a share of NGR or a combination of CPA and revenue share on the same partner. The deal structure belongs to the operator’s commercial agreement.
Qualifying-deposit criteria
A first deposit counts towards CPA only when it meets the configured qualifying amount. Operators can distinguish a raw first deposit from one that satisfies the agreed commission condition.
Risk review for CPA
Review signals such as shared device fingerprints, linked referrals or repeated IP and device links before approving a commission. The signals support a manual operator decision; they do not replace it.
Attribution
Make every partner click explainable
Affiliate reporting becomes unreliable when the operator can see a partner name but not the click that produced a registration. BetLogik records the identifiers needed to reconcile a campaign, including click IDs, sub-IDs, landing pages and referrers. This gives acquisition and finance a shared trail.
The funnel is just as important as the click. A registration is not a first deposit, and a first deposit is not necessarily a qualifying first deposit for CPA. The platform separates those stages so a partner report reflects the commercial rule instead of an ambiguous total.
S2S postbacks extend that record to partner systems. Delivery status and retries help teams notice when an event has not reached the partner correctly. The operator still owns the partner agreement and the final decision about commission approval.
One platform
How affiliate software connects to the platform
Affiliate attribution follows the same player relationship as the operator’s other acquisition and retention channels.
One player wallet
Registrations and first deposits resolve against the shared player account and wallet. The affiliate record points to the same account used in sportsbook and casino activity.
Sportsbook and casino
Partners can send traffic to either product, while the platform keeps the attribution and player journey connected. Campaign reporting does not need a separate wallet per vertical.
One back office
Campaigns, partner accounts, funnel reports, postback status and commission review sit beside player management, payments, KYC and risk operations.
CRM and bonus context
Acquisition can hand over to CRM and bonus campaigns after registration. The affiliate record remains available while the operator manages the player over time.
Budgeting the module
Included with BetLogik vs separate costs
The platform covers the affiliate engine and its connection to the shared account. Traffic, regulated costs and partner payments remain part of the operator’s business.
| Cost area | Included with BetLogik | Separate cost |
|---|---|---|
| Affiliate tracking | Campaigns, click IDs, sub-IDs, landing pages, referrers and postbacks | No separate software licence for this module |
| Reporting | Registration, first-deposit and qualified first-deposit reporting | Custom analysis outside the agreed scope |
| Commission engine | CPA, revenue share and hybrid modes with qualifying-deposit review | Partner commission amounts agreed by the operator |
| Platform model | $0 fixed monthly platform fee; agreed GGR share | Custom work outside the agreed scope |
| Gaming licence | BetLogik helps assess options in a white-label launch | Partner licence, sub-licence or the operator’s own licence; never provided by BetLogik |
| Traffic and services | Platform tracking and back-office access | Media, marketing, payment processing, content, taxes and compliance |
Affiliate economics need to stay separate from the platform subscription. The operator agrees deals with partners, while BetLogik supplies the software that records attribution, calculates the configured commission and supports review.
The platform proposal defines the agreed GGR share and any custom scope. Licensing, traffic acquisition and payment processing are not included in the platform fee.
Launch path
How we launch affiliate tracking
- 01
We define the partner model
We agree campaign structures, commission modes, qualifying-deposit rules and the reports the team needs.
- 02
We configure tracking
We set click IDs, sub-IDs, landing pages, postbacks and partner access in the platform.
- 03
You test the funnel
Your team reviews registration, first deposit, qualified first deposit and commission states before approval.
- 04
We launch the standard configuration
The standard setup is live within 7 days after approvals. Payments go live later, once the licence and payment provider are connected.
Ready before launch
- Approved campaign model
- Brand assets and access
- Partner and commission rules
Custom work is planned separately. BetLogik does not provide the gambling licence.
Commission control
CPA review without automatic accusations
CPA risk review is a control, not a promise that every suspicious signal proves abuse. Shared device fingerprints, linked referrals and repeated IP or device links can help an operator decide which commission needs attention. They are review signals.
The platform can place a commission in a needs-review state while the operator checks the account relationship. Only after that review should the operator approve or reject the payment under its own policy. This keeps the workflow auditable and avoids treating an algorithm as the decision maker.
Partner operations
A partner journey that fits the betting platform
Partners need a clear view of their campaigns and results, while the operator needs control over brands, products and commission rules. The module supports that division without forcing every campaign into a separate platform.
Because the player account is shared, an affiliate can introduce a player who later uses sportsbook, casino and CRM offers. The original attribution remains in the back office, and the operator can connect acquisition reporting with the rest of the player record.
Commercial model
How affiliate software is priced
Affiliate software is included in the wider BetLogik platform offer. An onboarding fee applies. The agreed GGR share and any custom work are set in the commercial proposal.
The operator continues to fund media, partner commissions, licensing, payment processing, content, taxes, compliance and marketing separately. These costs remain visible instead of being folded into a software licence.
The BetLogik platform offer
The wider BetLogik platform offer
The affiliate system is a platform module in the wider BetLogik offer. A one-time $15,000 onboarding fee applies; the fixed monthly platform fee is $0 and the GGR share is agreed in the commercial proposal.
Platform scope
- Shared player wallet and transaction history
- Sportsbook, casino and retail channels
- One back office with operator roles
- Reporting and review tools
FAQ
FAQ: affiliate software and partner tracking
Updated:
What does affiliate software track?
It tracks campaigns, click IDs, sub-IDs, landing pages, referrers, registrations, first deposits and qualified first deposits, then links those events to the configured commission.
Does BetLogik support S2S postbacks?
Yes. The affiliate system records event delivery and retries for server-to-server postbacks such as registration and first deposit, so partner systems can stay aligned with the platform.
Which affiliate commission models are available?
The platform supports CPA, revenue share and hybrid commissions. The specific amount and structure are agreed between the operator and the partner.
How is a qualifying deposit defined for CPA?
A first deposit counts towards CPA only when it reaches the qualifying amount configured for the campaign. The operator sets the criterion used in its partner agreement.
Can we review CPA risk before paying?
Yes. Signals such as shared device fingerprints and repeated device links can place a commission in manual review. The operator makes the final decision rather than relying on an automatic denial.
How fast can affiliate tracking launch?
A standard configuration is live within 7 days after scope, brand assets and access are approved. Payments go live later, after the licence and payment provider are connected.
Is the affiliate system shared with the player wallet?
Yes. It is part of the BetLogik platform, so affiliate registration and deposit events resolve against the same player account, wallet and back office used by sportsbook and casino.
What does the affiliate module cost?
The module is part of the platform offer with a one-time $15,000 onboarding fee. The monthly platform charge is zero; the agreed GGR share and any custom work are set in the commercial proposal.
Your affiliate programme
Let’s build the partner journey
Tell us the markets, commission model, campaign structure and launch products. We will reply with a plan and a live walkthrough of the tracking workflow.