Retail and acquisition operations
One hierarchy. One ledger.
Agent network software manages the people who sell or distribute betting activity for an operator, from master agents and agents through sub-agents to players. It keeps their accounts, balances, coupons, commissions and transactions together inside the operator’s back office.
BetLogik connects the network to the same player wallet, sportsbook, casino and reporting used by online and retail operations. A one-time $15,000 onboarding fee applies; the $0 fixed monthly platform fee is paired with an agreed GGR share.
B2B software for licensed betting operators.
The AI agent helps the team follow agent accounting, support requests and daily back-office work.
Standard configurationAfter scope, brand assets and access receive approval.
Building iGaming technologyOperators, retail and online on one platform.
Live tenant brandsKinVegas, Alibabet and x24.
Network controls
The module gives each level of the network a defined role without disconnecting it from the operator’s products or accounts.
Agent accounting sits beside CRM and bonuses and payments follow-up in the shared back office.
Build the hierarchy your operation needs, with master agents above agents, agents above sub-agents and players attached to the right branch. Roles and permissions define what each person can open and change.
Review network accounts and their balances from the same back office. Movements remain traceable, so an operator can follow how activity reaches a branch and where a balance sits.
Manage the commercial relationship with agents through credit, balances and settlements captured in the platform. The operator keeps control of exposure and works with the workflow configured for its network.
Coupons and player betting activity belong to the same account structure as the online sportsbook. This connects the shop or betting point to the network record instead of leaving it in a separate spreadsheet.
Network commissions and accounting follow the hierarchy, with transaction records available to the operator. Commission rules are configured around the commercial agreement rather than published as a standard public rate.
Give each level access to the information and actions it needs. Back-office roles separate network administration from player operations, risk review, accounting and reporting.
Operate agents and betting points alongside online brands. The retail workflow can use the shared sportsbook catalogue, odds and accounting structure, with controls configured for each point.
Link self-service betting terminals to the same betting environment. Players can use kiosk journeys while the operator keeps the point, terminal and network in one reporting structure.
Daily operation
An agent network becomes difficult when hierarchy, credit, coupons and player activity live in different tools. The operator spends its time reconciling records instead of understanding the business. BetLogik keeps those records in one back office, with permissions that reflect how the network is organised.
The result is not a separate player experience for every agent. The network is an operating structure around the operator’s products: master agents can sit above agents, sub-agents can sit below them, and players remain attached to the correct branch. Staff can review accounts and movements without losing the link to the wider platform.
For a retail-led operator, that connection is especially useful at the betting point. Shop staff need clear access, operators need control, and finance needs a trail. The same design supports online acquisition through agents and referrals while preserving the operator’s role as the brand and account holder.
One platform
The network is not a stand-alone accounting tool bolted onto the front end. It works with the account, wallet and back-office controls used by the operator.
Players use the platform wallet across sportsbook, casino, retail and agent journeys. Deposits, withdrawals, bonuses and bets share a transaction history instead of creating parallel balances for every channel.
The network sits alongside the products players use. Sportsbook bets, casino activity and promotional rewards remain part of the same player relationship and operational reporting.
Masters, agents, sub-agents, players, balances, coupons, commissions and accounting are handled in the same back office as player management, KYC, payments and reviews.
Betting points and self-service terminals can share sportsbook content and operational controls with online channels. The operator chooses how each point is configured and how its activity is attributed.
Budgeting the module
The platform offer covers the software module and its connection to the shared platform. Several costs remain outside the platform fee.
| Cost area | Included with BetLogik | Separate cost |
|---|---|---|
| Agent network software | Masters, agents, sub-agents, players, balances, coupons, commissions and accounting | No separate software licence for the module |
| Wallet and back office | Shared player wallet, transaction records and operator back office | No duplicate platform to connect |
| Platform model | $0 fixed monthly platform fee; agreed GGR share | Custom work outside the agreed scope |
| Gaming licence | BetLogik helps assess options in a white-label launch | Partner licence, sub-licence or the operator’s own licence; never provided by BetLogik |
| Payment processing | Payment integrations are supported | Payment provider processing and charges |
| Content and market services | Platform connection and configuration | Game content, taxes, compliance and marketing |
The distinction matters when an operator compares the platform with a stack assembled from separate vendors. BetLogik supplies the module as part of the wider platform, while the regulated, contractual and third-party costs remain visible.
The commercial proposal defines scope and the agreed GGR share. It does not turn licensing, payment processing or market services into BetLogik products.
Launch path
We agree the master-agent, agent, sub-agent and player structure, plus the roles each level needs.
We set balances, coupons, commissions, accounting workflows and retail point relationships around your operation.
Your team tests access, reports, player journeys and the reconciliation between activity and accounts before approvals.
The standard configuration is live within 7 days after approvals. Payments go live later, once your licence and payment provider are connected.
Custom work is planned separately. The licence must be in place before regulated activity begins.
Licensing
A white-label brand can launch under a partner’s licence or a sub-licence that BetLogik helps you find. A turnkey operation is for an operator with its own licence, and BetLogik connects the platform to it. BetLogik never provides a gambling licence.
The licence holder remains responsible for suitability, approval and regulated activity in each market. The agent network must therefore be configured inside the operator’s approved model, not treated as a way to avoid licensing duties. We design the access, records and reporting around that responsibility.
Configuration
We start with the commercial and operational map: who introduces or serves players, which branches need access, how balances move and which reports finance needs. From that, we configure the hierarchy, roles, coupons and accounting path.
We also connect the module to the products you are launching. If the network includes betting points, the sportsbook and SSBT setup are part of the same planning conversation. If the network is mainly acquisition-led, the player account and reporting journey receive the focus. The standard configuration avoids turning every project into a custom build, while leaving custom requirements to be scoped separately.
Commercial model
The module is part of the wider BetLogik platform offer. An onboarding fee applies. The agreed GGR share and any custom work are set in the commercial proposal.
Third-party costs remain separate: game content, payments, licensing, compliance, taxes and marketing. That separation lets the operator see what belongs to the software relationship and what belongs to the regulated business.
The BetLogik platform offer
The agent network is a platform module in the wider BetLogik offer. A one-time $15,000 onboarding fee applies; the fixed monthly platform fee is $0 and the GGR share is agreed in the commercial proposal.
Platform scope
FAQ
Updated:
Agent network software is the back-office module an operator uses to manage master agents, agents, sub-agents and players. It holds hierarchy, accounts, balances, coupons, commissions and accounting records.
Yes. Roles and permissions can reflect the hierarchy and separate network administration from player operations, finance, risk and reporting.
Yes. Network activity sits on the same BetLogik platform and can use the shared player wallet, transaction history and back office across sportsbook, casino and retail channels.
Yes. Betting points and self-service betting terminals can share the sportsbook environment and operational accounting structure. We configure the connection for the retail model you operate.
No. A white-label launch can use a partner licence or a sub-licence that BetLogik helps you find, while a turnkey launch uses the operator’s own licence. BetLogik never issues or provides a licence.
A standard configuration is live within 7 days after scope, brand assets and access are approved. Payments go live later, after the licence and payment provider are connected.
The platform has a one-time $15,000 onboarding fee and a monthly platform charge of zero, plus an agreed GGR share. Licensing, payment processing, game content, third-party services and marketing remain separate.
Your agent network
Tell us the markets, hierarchy, retail points and products you want to connect. We will reply with a launch plan and a live platform walkthrough.
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